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Course overview

 COURSE OVERVIEW: BUILD YOUR BRAND (AKA YOUR FUTURE SELF)

 WHAT’S THIS MODULE ALL ABOUT?

In this module, you’ll:

😎 Crack the code of brands
Learn what a brand actually is (hint: it’s not just logos) and discover the difference between an employer brand and your personal brand — the stuff that helps you stand out when you’re stepping into work for the first time.

🪞 Figure out how people see you (and how you see yourself)
Explore your personal brand: what you think you’re like vs what other people think. You’ll use a simple tool to boost your self-awareness (no mind-reading required).

💬 Create your own “this is me” statement
Design your ideal brand statement and practise talking about yourself in a way that makes employers think:
“Wow. We need this person.”

🧩 Unlock your story with the LEAD Formula
Learn how to turn your life experiences (yes, even school ones) into powerful stories that answer the big question:
👉 Who am I and what drives me?

Master the art of talking about yourself (without it being awkward)
Practise answering “Who am I?” using stories — in conversations, a personal mantra, your CV, presentations, and interviews — in a way that’s confident, memorable, and very you.

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HOW THE COURSE WORKS

This course runs in fortnightly mode (that’s every two weeks, not every fourteen minutes 😄).

Every two weeks, you will:

  Take on a leadership challenge (solo or with your group)
   Meet with your mentor for 40 minutes
   Check in on your progress and see how far you’ve come

✨ No stressful exams.
✨ No surprise tests.
✨ You work at your own pace during each two-week block.

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 HOW LONG WILL IT TAKE?

🕒 Around 10 hours total
📆 Spread over 3 months
📚 Totally manageable, zero all-nighters required.

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By the end of this course, you won’t just know what you want to do — you’ll know who you are, how to talk about it, and how to leave a lasting impression.